Soreto logoSoreto

Case Study

How Weekday Boosted Friend Sales by 40% with Soreto’s Referral Solution

CASE STUDY

How Weekday Boosted Friend Sales by 40% with Soreto’s Referral Solution

weekday HERO BANNER CASE STUDY FOR SORETO.COM

Style Meets Shareability

Black Weekday logo on transparent background to display on a logo carousel of Brands that work with Soreto

Weekday is the fashion-forward Brand under the H&M Group, known for its bold aesthetic, Gen Z appeal, and loyal customer base. But even the coolest Brands know that peer influence drives purchase decisions faster than any ad ever could.

To transform customer enthusiasm into sustainable eCommerce growth, Weekday partnered with Soreto to embed Referrals directly into the post-purchase journey, making sharing feel seamless and rewarding.

With custom-branded Lightboxes and data-driven campaign optimisation, Weekday turned their customers into high-performing acquisition channels across multiple EMEA markets.

Results That Speak for Themselves

Across Weekday’s Referral campaigns, we saw measurable YoY uplifts in every key metric:

28%

Uplift in Referral

Campaign Views

40%

Uplift In Sales From Friends

51%

Uplift in Total

Friend Order Value

16%

Uplift in Total

Order Value

weekday CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM 2

elegant User Journey

Post-Purchase Trigger

After checkout, customers see a Weekday-Branded Lightbox asking them to share a unique discount with their friends on social or messaging platforms.

Referral Reward

Customers earn a thank-you discount for sharing. Their friends get a compelling offer, driving action with authenticity.

Organic Social Reach

Referral content lives on social feeds and inboxes, reaching warm audiences without any paid spend.

Ongoing Acquisition

New customers enter the same sharing journey post-purchase, creating a virtuous cycle of trust-based growth.

Creative Testing That Converts

Weekday uses Soreto’s flexible platform to A/B test reward types, placements, and creative designs, optimising every campaign for maximum impact.

From discount codes to exclusive gifts, every element is customisable, measurable, and fast to deploy, making it easy to adapt across regions and audiences.

weekday CASE STUDY IMAGER 2 SUPPORTING IMAGERY FOR SORETO.COM 1 edited

See It In Action: The Referrer Journey

Your most stylish customers are ready to spread the word.

weekday referrer 1

1

Referral Lightbox

weekday referrer 2

2

Social Sharing

weekday referrer 3

3

Thank You Email​

weekday referrer friend 4

4

Your Website

Turning Clicks Into Customers: The Friend’s Journey

Social proof. Real offers. No pressure. Just peer-driven conversion.

weekday friend 1

1

Friend Clicks On Post

weekday friend 2

2

Landing Page

weekday referrer friend 4

3

Shops On Your Site

weekday friend 4

4

Becomes A Referer

Why Weekday Chose Soreto

Soreto helps Weekday tap into the power of community and turn style-lovers into brand advocates, all while driving efficient, trackable results.

Seamless Integration

Branded referral placements built for eCommerce

Social Reach

Activate social sharing via your most loyal customers

Creative Support

Assets designed, hosted, and optimised by Soreto

Data-Driven Performance

Full A/B testing support and performance tracking

Lower CAC

Acquire high-quality customers with zero media spend

Higher Lifetime Value

Drive repeat purchases and reward advocacy

Referrals how it works 1 1 2

OUR PLATFORM

Discover Our Award-Winning Referral Solution

As peer-to-peer recommendations increasingly influence shopping journeys, it has never been more important to leverage, reward and showcase your existing happy customers.

Are you ready to create and strengthen Brand Advocates to increase repeat purchases and drive new customer acquisition?

Referrals

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Get in touch to learn more about how we can help supercharge your growth.

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Testimonials

Soreto has been a proactive and valuable partner, delivering exceptional ROI and helping us reduce Customer Acquisition Costs. Their smart optimizations and insight into our best customers have supported sustainable growth that truly aligns with our ethical values. We’re proud to work with a team that understands both performance and purpose.
Nobody’s Child logoNobody’s Child

Testimonials

Soreto’s Social Referral Technology has been a fantastic addition to our Affiliate & Partnership marketing strategy for Weird Fish. Their platform has allowed us to seamlessly integrate a powerful referral mechanism into Weird Fish’s customer journey, tapping into the immense potential of word-of-mouth marketing and driving new customer acquisition. The team have always worked closely to align on branding, strategy and performance.
Weird Fish logoWeird Fish

Testimonials

Since launching the referral program, we’ve seen a 10% increase in new customer acquisitions. The integration with our site was seamless, and within days, we had a fully automated system up and running. If you’re looking for a scalable solution to boost brand visibility and customer acquisition, I highly recommend working with Soreto!
Chatters logoChatters

Testimonials

Service from Soreto has been exceptional, they’ve been proactive in helping us scale sales and implement new technical solutions, all of which have helped us achieve continuous growth! Partnering with Soreto for referral marketing is a no-brainer if you’re looking for a scalable way to boost brand advocacy and accelerate customer acquisition. I highly recommend it!
Roman logoRoman

Testimonials

Since launching the programme, we have achieved a profitable TROAS. Additionally, Soreto has demonstrated a strong average order value (AOV), with customers engaging through the platform tending to make higher-value purchases, particularly new customers, who show a significantly higher AOV. For brands looking to enhance customer engagement and leverage word-of-mouth marketing, Soreto is an effective partner.
Burton Snowboards EU logoBurton Snowboards EU

Testimonials

Our experience with Soreto has been great so far with a quick and easy set up and continued support from their knowledgeable team. We have been really pleased with the return on our investment. They have been a pleasure to deal with and I look forward to our relationship continuing moving forward.
Shark | Ninja logoShark | Ninja

Testimonials

By working with and implementing Soreto’s Referral Marketing technology, we have greatly improved our customer journey and share rates, which has ultimately improved overall website revenues. The team are always quick to respond and forthcoming with new ideas and solutions to help grow and improve our referral campaigns.
Ann Summers logoAnn Summers

Ready To Supercharge Your social advocacy?

Get in touch to learn more about how we can help supercharge your growth.

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